Is Allen Carr’s 'Easyway to Stop Smoking Programme' superior to existing smoking cessation services?: A randomised controlled trial.
The Allen Carr (AC) 'Easyway to Stop Smoking Programme' purports to very successful at treating tobacco dependence. However, it has not yet been directly compared to established treatments through a trial. There is wide-spread support for the efficacy of the AC method; though without peer-reviewed evidence of its performance, it cannot be introduced as a formally approved treatment in public services. In this randomised controlled trial, we will compare the AC method with an existing, widely used public service designated to enroll people in a quit programme using the internet, the phone, and one-on-one support based on the needs of individual clients.