A proposal entitled PPACTE: Pricing Policies and Control of Tobacco in Europe was accepted by the European Commission in response to the call HEALTH-2007-4.2-5: Effectiveness of fiscal policies for tobacco control in Europe under the Seventh Framework Programme (FP7). Almost €3 million was made available for this project and it commenced in February 2009. The project aimed to support the development of regulatory policies that ensure effective and equitable control of tobacco use, and address the following questions:
1) What is the effectiveness of pricing policies across Europe? 2) What is the effect on tobacco use, cessation, and relapse behaviour? 3) How do they relate to social and health inequalities, other smoking restriction policies, emergence of grey/illegal markets, and substitution? The EU's FP7 structure appointed TFRI to bring together a multidisciplinary team with some of the best health economists, epidemiologists, public health specialists and tobacco control policy experts to work on this project. The partners were: TFRI (Coordinator) Ireland, IARC France, THL Finland, IRFMN Italy, IUATLD France, Universite of Bath UK, ICO Spain and HBSA USA.